The Baby & Kids Expo 2026 launches its next chapter following a rebrand, unveiling a new identity and expanded vision designed to better serve modern families and the industry around them.

Taking place from April 30 – May 2, 2026, at Dubai World Trade Centre, the Expo will cover 16,500 square metres and will welcome parents, expectant families, educators, retailers, distributors, and industry leaders, offering a dynamic mix of consumer discovery, expert insight and business-to-business engagement.

Formerly known as Baby Expo, the event has evolved into Baby & Kids Expo to better represent today’s parenting journey, which extends well beyond the baby years.

Ashleigh Lloyd, Co-Founder, The Baby & Kids Expo, said: “The rebrand signals a commitment to supporting families from pregnancy through early childhood and beyond, while also strengthening the Expo’s position as a key meeting point for brands, professionals and decision-makers across the baby, toy and children’s sector.”

A place for parents, professionals, and progress

For families, Baby & Kids Expo offers access to over 450 trusted brands, hands-on experiences, feature areas to play, explore and chill out options as well as celebrity interviews, live entertainment for all the family and expert-led content.

Educational sessions address real-life challenges – from sleep and feeding to mental wellbeing, screen time and navigating different stages of childhood – providing practical guidance parents can take home.

For professionals, as well as the return of the NextGen Industry Leaders Summit, the 2026 edition introduces an expanded programme of summits that reflect the Expo’s growing role within the wider baby and kids’ ecosystem.

What’s new this year?

New for this year, the Early Learning Summit, launching during the UAE Year of the Family, is a dedicated B2B forum focused on early childhood education and family wellbeing. The summit explores best practice, innovation, and evidence-based approaches across the early years, supporting those shaping learning environments and services for young children.

The She Leads Summit also makes its debut in 2026, offering a forward-looking platform focused on women, leadership, and ambition. The summit will explore career progression, maternity and return-to-work, wellbeing, hormonal health, entrepreneurship and the growing influence of personal brands and digital platforms.

For more information, visit thebabyexpo.com.