Parents in the UAE looking for an alternative to traditional strollers now have a new option, with the launch of STROLLZ., a Dubai-based family business introducing stroller wagons designed for modern family life.
Founded in 2025 by Nadine and Arne Bradshaw, a German couple raising their family in Dubai, the brand was inspired by their own experience after relocating to the UAE. Having brought a stroller wagon with them from Germany, they quickly realised there was growing interest from other parents who were looking for a practical yet stylish solution for transporting children.
According to the founders, it wasn’t unusual for families to stop them during outings to ask where the stroller wagon had been purchased, with some even offering to buy it on the spot. Those conversations highlighted what they saw as a gap in the UAE market for premium stroller wagons that combine comfort, functionality and contemporary design.
Unlike traditional strollers, which can become restrictive as children grow, stroller wagons are designed to offer greater flexibility for families with multiple young children. They can also be useful for everything from beach trips and travel to shopping, parks and everyday errands, making them an increasingly popular choice for active families.
The STROLLZ. stroller wagon has been developed with long-term use in mind and seats up to four children. Individual seats, five-point safety harnesses, a UV50+ canopy, generous storage and all-terrain wheels are among the features aimed at supporting families navigating daily life in the UAE. A removable seating system also allows parents to adapt the interior space depending on whether they are transporting children or carrying larger items for family outings.
The design also reflects the realities of family life in the Emirates, where weekends often include beach visits, outdoor attractions and community events, while everyday routines can involve school runs, shopping centres and frequent travel. The stroller wagon’s travel-friendly design means it can be taken up to the airport boarding gate, while a low-entry access point also makes it suitable for families who want to include pets on walks and day trips.
Available in Desert Sand, Forest Green and Urban Black, the four-seater stroller wagon is designed to adapt as families grow, offering a versatile alternative to conventional strollers for parents with multiple children or those looking for a more spacious mobility solution.
STROLLZ. stroller wagons are now available online in the UAE, priced at AED 4,000 plus VAT.
