The conversation around women’s body care is evolving. With more women seeking microbiome-friendly, multifunctional formulas that actually work with their skin (not against it), British body care brand Luna Daily has officially entered the Middle East, launching across flagship Sephora locations across Dubai. 

Now available at selected Sephora stores across Dubai, Luna Daily’s arrival signals a shift towards intelligent, science-led body care designed for real life, and real climates.

A science-first approach to body care

Founded by beauty industry veteran Katy Cottam, Luna Daily was created to challenge outdated narratives around feminine hygiene and intimate care. The brand sits firmly in the “skinification of body care” movement, applying facial-grade science and dermatological insight to the entire body, including intimate and sensitive areas.

At the heart of every formula is the brand’s proprietary THERMA-BIOME+™ complex, a carefully balanced blend of thermal water, prebiotics and vitamins designed to support the skin’s microbiome. In a region like the UAE, where heat, humidity and air conditioning can disrupt skin balance, this kind of microbiome-focused formulation feels particularly relevant. The range is vegan, cruelty-free and dermatologist-approved, reinforcing its commitment to both efficacy and inclusivity.

Designed for women on the move

Dubai life rarely slows down. Between long workdays, workouts, travel and social commitments, body care needs to be convenient without compromising skin health. Luna Daily’s hero product, the Everywhere Spray-to-Wipe™, speaks directly to that reality. Created as a modern cleansing spray for use anytime, anywhere, it refreshes and cleanses without irritation, and without the single-use waste associated with traditional wipes.

A hydrating version offers additional moisture support, ideal for skin that feels tight or dehydrated after sun exposure or long hours in air-conditioned spaces. Both formulas are suitable for intimate and sensitive skin, reflecting the brand’s broader mission to normalise full-body care without stigma.

For those navigating warm climates year-round, the All Over Deodorant™ introduces an aluminium-free, non-staining formula designed not just for underarms, but for body-wide use. Odour-neutralising technology helps maintain freshness throughout the day, an important consideration in the Gulf’s high temperatures.

Luna Daily also offers a curated cleansing kit featuring its bestselling spray-to-wipe formulas in multiple scent profiles, including options tailored for extra dry, easily irritated or fragrance-sensitive skin. The variety underscores a central message: body care is not one-size-fits-all.

Beyond product innovation, Luna Daily’s expansion into the UAE reflects a wider cultural shift. Conversations around intimate health, body confidence and skin literacy are becoming more open and informed. Women are demanding transparency, clinically credible ingredients and products that respect the skin’s natural function rather than masking it.

For more information, visit luna-daily.com or follow @luna_daily_official.

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