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Organised by the Hong Kong Trade Development Council (HKTDC), the 52nd Hong Kong Toys & Games Fair, the 17th Hong Kong Baby Products Fair and the 24th Hong Kong International Stationery & School Supplies Fair (jointly organised with Messe Frankfurt (HK) Ltd) will be held from 12–15 January 2026 at the Hong Kong Convention and Exhibition Centre, bringing together thousands of exhibitors and presenting a wealth of opportunities for buyers from across the world. In 2025, these three fairs attracted over 80,000 global buyers from 119 countries and regions, generating abundant crossover business opportunities.
Dedicated zones meeting diverse market demands
Asia’s flagship toys fair, the Hong Kong Toys and Games Fair will provide an unrivalled sourcing opportunity for buyers seeking products across the spectrum of toy categories including educational, electronics, party items, collectibles, hobbies, dolls, outdoor goods and more. Trade service providers including testing, inspection and certification organisations will also attend.
Pop & Play debuts welcoming trade and public audience
Hot industry trends will be featured in dedicated zones. The 2026 Toy Fair will introduce the first-ever Pop & Play, showcasing pop culture items, such as trendy toys, and international IPs, to promote collaboration between IPs, toys, and cross-industry partnerships. The zone will fully open to both trade buyers and the public for the first time, where fans and industry professionals can connect and share their work. A series of public activities will be organised including IP creator interviews, autograph sessions, and board game experiences to offer interactive engagements for collectors and aficionados.
A fair highlight, the Brand Name Gallery will feature innovative products by some 320 renowned brands, including AURORA, Eastcolight, Rastar, Welly, Kintoy, Cinereplicas and more. The Smart-Tech Toys and Games will showcase tech-based toys and games, such as toys operated by mobile apps or incorporating the latest virtual and augmented reality technologies. The Green Toys zone will feature toys made from eco-friendly and recycled materials, while the Kidult World will present games and collectibles aimed at those young at heart adult market.
This year, Chinese Mainland, Taiwan, Korea, and ‘World of Toys’ pavilion which features mainly European exhibits, will once again set up pavilions, showcasing the latest toys and games from around the world.
Concurrent Baby Products Fair and International Stationery & School Supplies Fair
The Hong Kong Baby Products Fair will feature a comprehensive range of products related to infant and child-rearing, such as feeding & nursey products, apparel, bedding & furniture, strollers, skincare & bath products.
Co-organised with Messe Frankfurt, the Hong Kong International Stationery & School Supplies Fair will showcase the latest products in stationery and supplies for the office, school and creative design fields.
Market leaders share insights on toys, baby products and stationery trends
In addition to showcasing products, the three fairs will feature various seminars where industry players will share their insights on the latest trends and developments in the industry. On the second day of the fair, the Asian Toys & Games Forum—under the theme Empowering the Toy Industry for Global Success—will bring together international experts and industry leaders to discuss market outlooks, emerging trends, and opportunities of licensing and ageing markets in the toys and games industry. Other seminars will address key industry topics, encompassing toy safety regulations, baby product market trends, tech-integrated stationery, sustainability, and the cultural and arts aspects of stationery.
Under the EXHIBITION+ hybrid model, exhibitors and buyers can meet online through the Click2Match business matching platform in addition to attending the physical fair until 22 January 2026. Buyers can also use the Scan2Match feature of the HKTDC Marketplace App to scan the QR codes of exhibitors and view product materials, bookmark favourites, browse product information and floor plans, as well as engage with exhibitors before and after the fairs to continue their sourcing journey.
Image Credit: HKTDC
